![]() 74% increase in digital viewers compared with Rio 2016.23 billion hours consumed across TV and digital.Major achievements from the Games included: With record engagement also seen on web and social media platforms, Tokyo 2020 represented a landmark moment in the IOC’s efforts to transform the Olympic Games for the digital era. In total, there was a huge 74 per cent upsurge in the number of digital viewers compared with the Olympic Games Rio 2016, and a 139 per cent increase in the number of video views on digital platforms, making Tokyo 2020 by far the most watched Olympic Games ever on digital platforms. For all details about the broadcasting, partnership, licensing and branding efforts behind the success of the Olympic Games Tokyo 2020, read our Tokyo 2020 Marketing Report available here.įans around the world were able to access more content on more screens and platforms than ever before, with the IOC and its rights-holding broadcasters responding to the changing media landscape to help make these the first “streaming Games”.
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